How was Tenue de Ville born?
The idea of Tenue de Ville was born from the desire to bring together several facets of my practice: drawing, spatial composition, and a certain aesthetic rigor. I trained in scenography and have always been drawn to materials, atmospheres, and storytelling. Wallpaper naturally emerged as the ideal medium: it creates ambiance, almost like a set design, while remaining part of daily life. In 2014, I launched the brand with the ambition to offer sensitive, locally made creations that bring harmony to interiors.

What is the brand’s DNA?
The DNA of Tenue de Ville is a meeting of poetry and precision, of hand-drawn design and high production standards. Each collection starts from a sensitive universe: a journey, a texture, a memory, a natural form… I always begin with drawing – in ink, pencil, or collage – and let the textures guide the collection. Great care is given to the colors, often inspired by nature or light. All production is carried out in Belgium or Europe, with a constant focus on quality and sustainability.

You are both an artist and a business leader. How do you manage these two roles?
It’s a real balancing act, and it took me time to find it. Some days, the artist takes over; other days, the entrepreneur must steer the ship. I separate my time: I reserve creative periods, free from commercial pressure, to explore, draw, and experiment. At other times, I focus on managing the brand, trade shows, partnerships, and production. What helps is that both roles feed each other: technical or commercial constraints can inspire creativity, and artistic intuition often leads to unexpected solutions.

How do you see your work and the brand evolving in the coming years?
I feel a desire to lead the brand towards more freeform, artisanal creations, in addition to wallpaper collections. I've been exploring recycled materials, weaving techniques, and papier-mâché, and I’d like to open the brand to objects, wall pieces, or even custom-designed spaces. There’s also a deeper reflection on sustainability, manual craftsmanship, and material connection… I envision Tenue de Ville as a true laboratory for contemporary decorative art, at the crossroads of design, art, and craft.

As a Brussels native, do you have any great spots to recommend?
Brussels is full of inspiring places – both hidden and lively. I particularly love wandering through the Marolles district with its antique shops, galleries, and authentic cafés. For a coffee break, I recommend MOK or Forcado, a charming Portuguese tearoom on Rue Dansaert. In terms of culture, the Boghossian Foundation – Villa Empain is always a wonderful discovery, both for its Art Deco architecture and its exhibitions, as is Wiels, a contemporary art center housed in a former brewery. And when I need fresh air, I often escape to Duden Park or the Bois de la Cambre.