Ash floor lamp clean and convenient that fits in the tradition of Scandinavian design. The shade is removable by simply pulling on the electric wire. We can play with this lamp giving it a different appearance. 
The pull lamp was designed by the collective "Whatswhat" for Muuto. He won the "Muuto Talent Award 2012" competition launched with 20 schools of designers from Sweden, Norway, Denmark, Finland and Iceland.