Vitra is a Swiss brand that has been producing furniture, lighting and decorative objects since 1957.
It is famous for publishing great names in 20th century design: Charles & Ray Eames, Verner Panton, Alexander Girard, George Nelson ... and more recently the brothers Bouroullec or Jella Jongerius.
The goal of designers is to create a product that is not just beautiful to look at, but useful for the user. Other aspects come into play such as the ecology or sustainability of the goods.